In early 2018, Rod Mann, mayor of Highland, Utah, met with the proponents of the idea, which would comprise 15 to 20 acres, for a cost of $53 million and "would not be funded by the City and would be self-sustaining.

[2] The planned $70 million project[4] whose location had not been determined[3] as there were "other cities vying to host,"[4] such as This Is the Place Heritage Park and Thanksgiving Point,[6] yet was rumored that might be established in Highland, "would have a working farm, some 40,000 square feet of exhibit space and a restaurant called, "Martha Washington's Kitchen," after America's first first lady," however it had not determined if it "would include the slave quarters that are now part of the tour at the original site.

"[4] They founders planned to fundraise "hundreds of millions" through private donations, yet the IRS website did not list them as a nonprofit.

[4] The traveling exhibit would consist of fifty of the planned "250 pieces representing the greatest moments of American history," which would be named "Land That I Love" and set on its journey during 2025.

[7] The following July, the museum held an event for artists, historians, technologists and community members in Lindon, Utah, to increase their involvement in planning.