The latter had recruited the high-street designer for its grocery store brand to help shoppers avoid high street.

[2] In February 2022, Asda and George were bought by TDR Capital for £6.8 billion pounds.

[3] Walmart attempted to fix the issue by targeting a wider demographic by consolidating other labels under one brand.

[4] By 2018, weak sales forced the brand to shrink to just a menswear line.

This only impacted their Canada and US lines, which had been preparing to sell the brand in advance.