Gerald Hewes Carson (July 6, 1899 – December 4, 1989) was an American advertising executive, social historian and writer.

He was vice president at William Esty & Company, at Benton & Bowles and at Kenyon & Eckhardt.

[3][4][5][6] Historian Milton W. Hamilton wrote that Carson's The Old Country Store "is highly entertaining and belongs in the library of all who enjoy Americana and folklore.

It contains information about historical figures from the animal welfare movement such as Henry Bergh and George T.

For example, historian Miriam Z. Langsam commented that it is "frequently difficult to distinguish this book from a polemic put out by the ASPCA".