[5][6] Born in 1899, Loeb began his investing career in 1921 in the bond department of a brokerage firm in San Francisco, California.

[7] Loeb offered a contrarian investing viewpoint, in books and columns in Barron's, The Wall Street Journal, and Investor Magazine.

[2][17] Those honored receive a cash prize of US$2,000, and are presented with the award at a ceremony in July of the year following their piece's publication.

[2] The preliminary judging committee includes business, financial and economic journalists, as well as faculty members from the UCLA Anderson School of Management.

[18] In 2017, Reena Ninan spoke onstage for UCLA's 60th Annual Gerald Loeb Awards for Distinguished Business and Financial Journalism.