Gerhard Augustin

[1] Augustin helped generate a shift in German culture by introducing various genres of music at a time when schlager was the standard by giving exposure to krautrock bands such as Amon Düül II and Popol Vuh.

[2] He later became the head of A&R for United Artists Records in Munich, and then the producer and manager for American R&B duo Ike & Tina Turner.

[4] Augustin's love for music began at 15 years old when he heard Elvis Presley's song "Don't be Cruel" on the AFN Bremerhaven in 1956.

He shared an apartment with the musicians Charlie Chin of Cat Mother & the All Night Newsboys, Steve Turnage and Charles Kimbrough.

[7] Leckebusch, a former trumpet player in a theatre band in Hamburg, came to work for Radio Bremen TV.

[6] Augustin became friends with Leckebusch and they created the television show Beat-Club, which is considered Germany's first rock music program.

[7][2] There he met and befriended promoter Bill Graham who introduced him to bands such as the Grateful Dead, Quicksilver, Sly & the Family Stone, and Ike & Tina Turner.

[2] After two years as assistant managing director of United Artists' German office, Augustin joined the A&R department in 1971.

[2] In 2015, Augustin's handprints were added to the Mall of Fame in Bremen with Uschi Nerke who hosted Beat-Club and Musikladen.

Handprints by Uschi Nerke and Gerd Augustin at Lloyd-Passage (Mall of Fame) in Bremen, Germany.