[1] Heidegger introduced the term in 1954 in The Question Concerning Technology, a text based on the lecture "The Framework" ("Das Gestell") first presented on December 1, 1949, in Bremen.
[2] It was derived from the root word stellen, which means "to put" or "to place" and combined with the German prefix Ge-, which denotes a form of "gathering" or "collection".
Heidegger writes, Enframing means the gathering together of that setting-upon which sets upon man, i.e., challenges him forth, to reveal the real, in the mode of ordering, as standing-reserve.
In ordinary usage the word would signify simply a display apparatus of some sort, like a book rack, or picture frame; but for Heidegger, Gestell is literally a challenging forth, or performative "gathering together", for the purpose of revealing or presentation.
If applied to science and modern technology, "standing reserve" is active in the case of a river once it generates electricity or the earth if revealed as a coal-mining district or the soil as a mineral deposit.
[18] Ciborra has likened information infrastructure with Gestell and this association was used to philosophically ground many aspects of his works such as his description of its inherent self-feeding process.