Lloyd stated that he wanted to try something different with the track, and be able to have fun and show off some of his hip hop and dance moves.

The song was featured in the in-game radio station The Vibe 98.8 on Grand Theft Auto IV.

In addition to several hip-hop remixes, English electronic duo Moto Blanco provided the official dance mix for the song.

The music video[4] premiered on BET's Access Granted on February 28, 2007.

The video has over 49 million views on Lloyd's official YouTube channel.