[2] Clarkson, a native of Dallas–Fort Worth, Texas and a fan of the Dallas Cowboys football team, immediately wrote it the very same night she was invited by Pepsi and the NFL.

She remarked: "Everyone knows that I am a huge Cowboys fan, and having the chance to be a part of the Pepsi NFL Anthems program and create a custom song for the team and city of Dallas overall was an honor.

"[3][4][5][6] She co-wrote it with music producers Josh Abraham and Oligee,[7] whom she had collaborated with previously on songs such as "Hello", "Alone", "You Can't Win" and "You Love Me".

Katherine St. Asaph of Popdust remarked: "It’s pretty straightforward: the gloss-rock of All I Ever Wanted or Stronger, a chorus all about getting up and shouting about it, and Dallas Cowboys references everywhere.

"[13] Amy Sciarretto of PopCrush wrote: "The tune should amp up quarterback Tony Romo enough to complete his passes on the money.