They debuted with the extended play (EP) Season of Glass on January 15, 2015 and won several female rookie awards, garnering momentum early on despite being from a small company.

[3] GFriend continued their commercial success the next year with their third EP, Snowflake, whose lead single "Rough" won first place on numerous music shows.

They also made their official Japanese debut with the compilation album GFriend 1st Best, held their first concert,[5] and embarked on their first Asian tour.

The group's reunion project, a single album entitled Season of Memories, was released on January 13, 2025, to be followed by a concert tour.

[8] The lead single "Glass Bead" was composed by Seo Yong-bae and Iggy, and the album debuted at number twelve on Gaon's weekly chart.

[13] GFriend released their second EP Flower Bud and the music video for lead single "Me Gustas Tu" on July 23.

[14] The group garnered international attention after a fan-taken video of the members continuing a performance of "Me Gustas Tu" despite the slippery stage went viral in September.

GFriend was praised for their professionalism, especially Yuju, who fell five times and suffered a twisted finger during the performance.

"Rough" was the last song in GFriend's high school concept trilogy, along with "Glass Bead" and "Me Gustas Tu".

On June 29, Source Music began preparations for the release of the group's first studio album, LOL, which stands for both "Laughing Out Loud" and "Lots of Love".

[26] At the end of the year, YouTube revealed the top 10 K-pop MVs most beloved by South Koreans in 2016; "Rough" and "Navillera" were ranked second and tenth, respectively.

[41][42] Their sixth EP, Time for the Moon Night, debuted on top the Download, Album & Social charts on Gaon,[43][44][45] selling more than 84,000 copies in domestically.

[48][49] In late May, the group promoted their compilation album Kyō Kara Watashitachi wa ~ GFriend 1st Best ~ in Japan, which was released on May 23.

[64] On November 13, GFriend released their first Japanese studio album, Fallin' Light, with a lead single of the same name.

[66][67] It marked the group's first Korean comeback since the acquisition of Source Music by Big Hit Entertainment in 2019.

GFriend's third studio album, 回:Walpurgis Night, was released on November 9, with lead single "Mago".

[73] On September 24, 2024, Source Music confirmed that the members of GFriend would be reuniting in January 2025 for a special project in celebration of their tenth anniversary.

Ahead of her fan meeting, Sowon characterized the group’s reunion through a video on her YouTube channel: “Whatever it may be, a reunion… we never really disbanded.

I’ve been waiting for four years to perform on stage again, so I’m really happy.”[75] In November 2024, Ilgan Sports reported that January 2025's "special project" would be an album, but the size and concept had yet to be determined.

In 2020, Dingo Music has given them a "Special Grand Prize" trophy for their exemplary contribution for the Original Contents created by the channel throughout the years.