Produced by Jamil Baig under JB Films and Hassan Zia under Mastermind Production, it stars Saba Qamar and Zahid Ahmed.

The film was announced in January 2020 under the title Zubeda Mard Ban; however it was changed to Ghabrana Nahi Hai in February.

As the cast was finalized, the filming was set to begin in March 2020; however, after only two days, it was paused due to the COVID-19 pandemic in Pakistan.

[8][9] Arshad Khan served as cinematographer, and Hunain Shamim as editor; the cast and crew included 17 debutants, as the producers wanted to put forward fresh talent.

The film's title is derived from the famous dialogue of Imran Khan, 22nd Prime Minister of Pakistan, though not in a sarcastic way but for a positive message.