The campaign, which also included an animated music video and a dance challenge choreographed by Quang Dang on YouTube, was created and managed by Hoang Diem Huyen from NIOEH.

The updated song was produced and released in response to the COVID-19 pandemic in Vietnam as a means to promote hygiene habits against COVID-19, including washing hands, not touching one's face and keeping their surroundings clean.

[4][5] The music video for the song features animated versions of both Min and Erik along with depictions of bright green cartoon virus wearing a crown along with a figure resembling the grim reaper.

[18] It also received praise from South Korea's Seoul Broadcasting System, while France's BFM TV stated that the song might have helped avert a potential large-scale pandemic devastation in Vietnam.

[21] The Daily Bruin reported that the English-language department of the University of California, Los Angeles was offering a freshman seminar course on the cultural impact of COVID-19, in which "Ghen Cô Vy" and other TikTok dance challenges and viral memes centered around the pandemic were studied.

[22] New York-based indie folk Americana band The Good Morning Nags released a cover version of "Ghen Cô Vy" on 11 March 2020.