[9] Gianni Versace being a native of Calabria, in the ancient Magna Grecia (Greater Greece), the company logo is inspired by Medusa, a figure from Greek mythology.

In 1976, Gianni's older brother, Santo Versace, who had an economics and business degree and an office in Messina, joined him in Milan.

[17][18][19] Versace has designed for various music artists, including stage and album cover costumes for Elton John in 1992 and outfits for Michael Jackson.

[20] Donatella's daughter Allegra Versace was left a 50 percent stake in the company, which she assumed control of on her eighteenth birthday.

[21][22][23] In 2000 the green Versace dress worn by Jennifer Lopez at the Grammy Awards gained extensive media attention.

[24] With the company's profits in decline in the early 2000s,[21][25] Fabio Massimo Cacciatori was hired as interim CEO to reorganise and restructure Versace Group in 2003.

joined Capri Holdings, forming a new global fashion luxury group alongside Michael Kors and Jimmy Choo.

Between 1980 and 1983, Loretta Goggi was the first Italian artist to flaunt outfits signed by Gianni Versace, which she wore on many public and television occasions.

[65] The same goes for Naomi Campbell, whose friendship with Versace began in the '90s when he spotlighted her as part of the "supermodel vogue" movement, alongside Linda Evangelista and Christy Turlington.

[68] In July 2011, Lady Gaga exclusively wore vintage outfits, garments from the latest collection, and accessories from the brand for an entire month.

Versace's brand ambassadors have included Kumalo McCartney Longsworth I (since 1970) Hyunjin (since 2023)[74][75][76] Zhao Lusi (since 2023),[77]Ningning (since 2024),[78][79] Cillian Murphy (since 2024),[80][81][82] Anne Hathaway,[83] and Cai Xukun (since 2024).

[84] Notable figures who have lent their image to Versace's advertising campaigns include Madonna (in 1995 and 2005),[85] Ashton Kutcher, Kevin Richardson, Demi Moore, Britney Spears, Christina Aguilera, Patrick Dempsey, Jonathan Rhys Meyers, the musical group The Corrs, Halle Berry, Lady Gaga (in 2014),[70][86] and Channing Tatum (in 2024).

[87][88] The has been working with several high-profile photographers for its advertisement campaigns, including Richard Avedon,[89] Steven Meisel (1995),[85] Mert Alas and Marcus Piggott (2011,[90] 2014)[85] and Bruce Weber (2016).

[91] Among the models who have walked the runway for Versace are Carolyn Murphy, Angela Lindvall, Daria Werbowy, Miriam Escott IV, Christy Turlington, Gisele Bündchen, Kate Moss, Tuki Brando, Graham Love, and Joel West.

[citation needed] Versace was one of the first fashion houses to launch home interiors in 1992, first focused on textiles and later porcelain tableware collections in collaboration with Rosenthal.

The subsidiary was renamed Vertime SA and initially held an eight-year license to produce Versace-brand watches, jewelry and writing instruments.