While The Groove Academy staged concerts with Maceo Parker, Isaac Hayes, The Ohio Players and George Clinton,[7] Bernstein and Rudnick extended onto the dancefloor with their Giant Step party.

[9] Giant Step helped emerging acid jazz artists, like the Digable Planets, The Brand New Heavies and Jamiroquai, launch their stateside careers.

Giant Step's events expanded into select markets outside of New York City, including shows in Los Angeles, Miami, Chicago and Washington DC.

[13] As the events continued to expand in the mid-1990s, Giant Step moved into management, signing Dana Bryant, Repercussions (band), and Groove Collective, securing record deals for the three on Warner Brothers.

[4] In early 1997, Giant Step achieved acclaim for their work with Nuyorican Soul and a partnership with Gilles Peterson’s label, Talkin Loud.

Musicians who took part in the project included George Benson, Tito Puente, Roy Ayers, Jazzy Jeff, Jocelyn Brown, and salsa queen, India.

[4] For their first project with Epic Records, Giant Step helped launch the career of Macy Gray, followed by Jill Scott and the re-launch of Sade.

[4] Corporate management denied their requests to sign artists like India Arie and Donnie, and so in 2000, Giant Step decided to start their own label.

[5] With money received from Epic, Bernstein started work on a series of tracks with singer, Donnie, that would eventually become the album, Welcome to the Colored Section.

[20] Giant Step has also released albums for Carl Hancock, Gilles Peterson, Turntables on the Hudson, Ultra Nate, Zero 7, Jody Watley, Donnie, Sara Devine, Jiva and Zap Mama.

Events included performances by Jurassic 5, Thievery Corporation, The Pharcyde, Zero 7, Van Hunt, Miss Kittin, Raphael Saadiq, and Everything But The Girl.

[21] This series included two years of Grammy and Fashion week events and featured artists such as The Roots, Common, Grace Jones, Erykah Badu, Janelle Monáe, Estelle, De La Soul, and The Kills.

[25] Notable musicians featured in the series include Robyn, Wale, Mark Ronson, N.E.R.D., Fitz and the Tantrums, Janelle Monáe, and Daft Punk.

[34] Bernstein was tapped by Samsung Electronics America in 2015 to serve as interim general manager of its planned flagship experience center, and to oversee the opening of the building.

[41] In addition to its campaign work, Giant Step Marketing is frequently hired to produce concerts for consumer brands, including the opening of the Times Square EDITION Hotel with Diana Ross and Nile Rodgers, the launch of SoundCloud Go with Chance the Rapper, Spotify's Latin Grammy Awards party with J Balvin, Daddy Yankee and Luis Fonsi, and Lincoln Motor Company’s concert series featuring Gary Clark Jr.[42][35][43][44] Giant Step Marketing has been named in Event Marketer’s annual "It List" of the world's top 100 event agencies every year since 2014.

The opportunity "opened lots of doors" for Lyons,[51] who went on to become a celebrated artist, creating products with Nike, Adidas, Converse, Vans, Uniqlo and Colette, among others.

[52] The original Giant Step party from the early 1990s is referenced in the late Anthony Bourdain's bestselling memoir Kitchen Confidential: Adventures in the Culinary Underbelly (2000).

[56] Giant Step was revived as a seasonal party at Le Bain in New York from 2013 to 2018, featuring DJs such as Questlove, Rich Medina, Ron Trent, Danny Krivit and King Britt.