Gilbert is sans-serif typeface, a tribute font to honor the memory of Gilbert Baker, the creator of the LGBT Rainbow Flag.

This colorful typeface was supposedly designed to "express diversity and inclusion", specially made for striking headlines and statements that could live on banners for rallies and protests.

It is part of the TypeWithPride initiative, a collaboration between NewFest, NYC Pride, Ogilvy and Fontself.

[7] In May 2017 a contest was organized to invite creatives to design their own banners, posters, videos and signs to celebrate diversity & creativity.

Many creatives joined and submitted their work and grand prize winners got their creations showcased at Times Square's giant screens.