Giraffe World Kitchen

Giraffe World Kitchen is a restaurant chain headquartered in Birmingham, United Kingdom, which was founded in 1998 in Hampstead as Giraffe Restaurants by Juliette Joffe, Russel Joffe and Andrew Jacobs.

[2] Giraffe was owned by its founders, with additional financial backing from private shareholders, 3i investment group and chairman Luke Johnson.

[4] As part of the acquisition, 3i and Risk Capital Partners sold their shares in the company.

[1] In September 2016, the company introduced a new brand, Giraffe World Kitchen, with its first branch in Basingstoke.

[7] However, in March 2019, Boparan announced that 20 branches had been tagged for closure “to protect the company”, which had made a pre-tax loss of £10m on sales of £67m.

Giraffe at Trinity Leeds (March 2013)