It was written and produced by Dr. Luke and Cirkut, with additional writing by Thicke, the featured artist Kendrick Lamar, and will.i.am.

Originally titled "Give It to Me", a demo version of the song premiered on the radio show Sway in the Morning on May 2, 2013.

Directed by Diane Martel, the video was commissioned for a remix of the song, featuring Lamar and an additional verse by 2 Chainz.

The song was promoted at the 2013 MTV Video Music Awards alongside Lamar, 2 Chainz, and Miley Cyrus, following a highly controversial performance of "Blurred Lines".

[6] A remix version for the song, featuring an additional verse from 2 Chainz, was made available as one of the bonus tracks on the deluxe edition of Blurred Lines (2013).

Rob Tannenbaum of Rolling Stone praised the song, citing it as one of the parent album's "cheeky impersonations of dubstep".

[7] Andrew Chan of Slant Magazine criticized the sexual lyrics of the song, citing it as a low point on the album.

It features appearances by three models including Alana Greszatai, Jessica Strother, and Mallory Llewellyn, all of whom are termed the "Luxury Girls" in the video.

[18] Before its release, MTV News reported that it was set on a football field, noting that "Thicke and Lamar [are] riding around on mini trucks with women on their laps".

Carrie Battan of Pitchfork praised the video, referring to it as "valiant effort to top the mania induced by 'Blurred Lines'".

[21] Thicke performed the song at the 2013 MTV Video Music Awards in a medley alongside "Blurred Lines" and Miley Cyrus's "We Can't Stop".

[23] Phillip Mlynar of MTV News described the performance as having a "football referee–themed vibe", as Thicke donned a black-and-white stripped suit with cheerleader-themed dancers surrounding him.