The station is populated by DJ Bebop Loco (also known as Bebop Lobo) (Phil Austin), his producer Dwayne (Peter Bergman), news anchors Harold Hiphugger (David Ossman) and Ray Hamberger (Philip Proctor), sports commentator Chump Threads (Bergman), and self-help guru O'Nann Winquedinque (Austin).

Another is "U.S. Plus", an apparent multi-national conglomerate with intentionally vague commercials that hint at their all-encompassing presence ("We're U.S. Plus.

The first was How Time Flys written by Ossman but featuring all four members of The Firesign Theatre in the cast.

Newscasters Harold Hiphugger (Ossman) and Ray Hamberger (Proctor), introduced in Everything You Know Is Wrong, work at the Radio Now station.

Caroline Presskey (Proctor), a gameshow contestant on Don't Crush That Dwarf, Hand Me the Pliers, is heard in a telephone conversation.