Photographing artists Fugazi,[2] Black Flag,[2] Dead Kennedys, Circle Jerks, Minor Threat, Misfits, Bad Brains, Beastie Boys,[2] Suicidal Tendencies, Slayer, Run-DMC,[2] KRS-One, and Public Enemy,[2] as well as classic skateboarding originators Tony Alva,[2] Jay Adams,[2] Alan Gelfand, Duane Peters, and Stacy Peralta, among others.

Friedman's photography has been published in over a dozen of his books as well as in many other publications, including record covers,[2][3] and has been exhibited in art galleries and museums internationally.

[5] In late 1976, while he was still in junior high school, Friedman corralled some of his friends, who were beginning to be featured in magazines, into riding in an empty swimming pool so he could make pictures.

[3] In 1985, Friedman was introduced to Rick Rubin and Russell Simmons, after creating some memorable Beastie Boys photos, before they were widely known.

Friedman began working with them and their newly formed Def Jam Records, promoting Beastie Boys, LL Cool J, Public Enemy,[3] Ice-T and Run-DMC.