Born on 22 December 1962 and the youngest of seven children, Goei attended the Anglo Chinese School in Singapore from 1969 to 1980, then Jesus College, Cambridge University, in the UK from 1983 to 1986, where he earned his B.A.

He spent the next two years at Mountview Academy of Theatre Arts, receiving a Postgraduate Diploma in Drama, and later studied filmmaking at New York University (1994-1995).

Goei's professional career started with his Olivier Award-nominated performance in the title role of M. Butterfly opposite Anthony Hopkins in London's West End.

It grew through his multi-award-winning tenure as Producer and artistic director of Mu-Lan Arts in London - the first Asian theatre company to be established in the United Kingdom.

Filmed at the historic Cheong Fatt Tze Mansion in Penang, the murder-mystery revolves around a wealthy man who dies suddenly and returns as a ghost to uncover the circumstances surrounding his death.

[2] In 2014, Goei wrote his first book for children, Little Red in the Hood, which transplanted the traditional fairy tale to a Singapore setting.

He is a key figure behind the Ready4Repeal campaign, a petition urging the Government of Singapore to repeal Section 377A of the Penal Code, which criminalises sex between mutually consenting adult men.