It is located about 40 kilometres (25 mi) south east of Leonora and 33 kilometres (21 mi) north east of Kookynie in the Goldfields of Western Australia, The Laverton to Leonora railway passes through the property and had five of its stops being located within the station boundaries.
Initially established by the Horan brothers, who were butchers, in about 1903, the station was running cattle along with a small flock of sheep.
They noted that the area was rich in mulga and saltbush year round with abundant natural grasses following rain.
In 1925 the station occupied and area of 250,000 acres (101,171 ha) and was running approximately 10,000 sheep and was fully enclosed in vermin-proof fencing.
This property, known as Mernong, gave the company a fairly compact block in excess of half a million acres.