The Global Ecolabelling Network (GEN) is a non-profit network composed of some 29 ecolabel organisations throughout the world[1][2] representing nearly 60 countries and territories, with two associate members and a growing number of affiliate members, one of which is Google.
GEN members have certified over 252,000 products and services for environmental leadership.
[2] "Blauer Engel" (Blue Angel), the German ecolabel, established in 1978, was the first of this kind.
Ecolabels are "licensed" for use only after a product or service is proven to meet transparent, published standards for environmental preferability, verified by a qualified, independent third party, and assessed over multiple environmental parameters (not just one single issue).
The ecolabels are an assurance to consumers and procurement professionals that a product or service is proven "green" and has high environmental values and integrity.