Global Hotel Alliance (GHA) is the world's largest alliance of hotel brands.

[1] Based on the airline alliance model, it was founded in 2004 by four hotel chains, Kempinski, Pan Pacific Hotels and Resorts, Rydges Hotels & Resorts, and Wyndham International.

[2][3] GHA uses a shared technology platform for its member brands, and operates a multi-brand loyalty programme, GHA DISCOVERY, which has over 24 million members, as of June 2023.

[4] The alliance encompasses more than 800 upscale and luxury hotels, across 40 brands in 100 countries.

[4] As of 2024, member brands include:[5]