[9] Its research has been mentioned by numerous media agencies such as Christian Science Monitor,[10] Financial Times,[11] BBC,[12][13][14] The Economist,[15][16][17] GreenBiz,[18][19][20][21][22] and The Independent[23] GlobeScan provides evidence-led counsel to a wide range of organizations seeking to understand and engage with their varied stakeholders, and to adopt or refine strategies on brand, reputation, and sustainability.

Some participants include Madame Gro Harlem Brundtland, Lester Brown, Nitin Desai, Maurice Strong, David Suzuki, Yolanda Kakabadse, Sha Zukang, Sir Mark Moody-Stuart, Achim Steiner, Vandana Shiva, Jim MacNeill, and Bill Ford.

[27] The firm is known for its "Greendex", which is a study measuring and monitoring consumer progress toward environmental sustainability conducted in 2008, 2009, and 2010 in partnership with the National Geographic Society.

[28] The project looked at 14,000+ consumers in Australia, Brazil, Canada, China, France, Germany, Great Britain, Hungary, India, Japan, Mexico, Russia, Spain, and the United States.

The firm also attracted international media attention for its 2008 worldwide survey that matched presidential candidates Barack Obama with John McCain, questioning 23,531 people either face-to-face or via telephone in 22 countries.