In 2014, Jessica Elbaum founded the production company as a sister label of Gary Sanchez Productions, founded by Will Ferrell and Adam McKay, with a focus on female voices in comedy.

Elbaum has worked with Ferrell since the founding of Gary Sanchez Productions as an executive producer and pitched the idea to create a female-focused production company.

[1][2] The logo is the same as its male counterpart, but a woman's hand pours the coffee, and a calico cat lies on the table.

In January 2020, the company was reorganized following the dissolution of Gary Sanchez Productions, and became Ferrell's primary production company while still maintaining a focus on female-centered stories.

It entered a multi-year non-exclusive first-look television deal with Netflix, and also entered a feature multi-year deal with Paramount Pictures.