[12] GoDaddy received a strategic investment, in 2011, from private equity funds, KKR, Silver Lake, and Technology Crossover Ventures.

In April 2017, GoDaddy acquired the Host Europe Group, including firms 123 Reg (at that point the UK's largest domain name registrar, with more than 3 million names registered and 1.3 million websites hosted), Domain Factory, and Heart Internet, for 1.69 billion euros ($1.82 billion).

[23] Celebrity endorsers have included pro-golfer Anna Rawson,[24] Marina Orlova,[25][26] personal trainer Jillian Michaels,[27][28] and Jean-Claude Van Damme.

Adweek's Barbara Lippert described it as a "poorly produced scene in a living room where people are gathered to watch the Super Bowl.

[41] "Baseball" was the most watched Super Bowl commercial according to TiVo, Inc.[42] According to Comscore, GoDaddy ranked first in advertiser Web site follow-through.

[43] Rob Goulding, head of business-to-business markets for Google, offered an in-depth analysis of Super Bowl spots that aired during Sunday's championship game.

CEO Bob Parsons said GoDaddy received "a tremendous surge in Web traffic, sustained the spike, converted new customers and shot overall sales off the chart".

[52] In 2025, GoDaddy returned to Super Bowl advertising for the first time in eight years with a commercial promoting their AI service Airo starring actor Walton Goggins.

[59] GoDaddy.com signed a one-year deal with Darlington Raceway to sponsor the 53rd Annual Rebel 500, the fifth-oldest race on the Sprint Cup circuit.

[62] In the same season, Keselowski scored a second Nationwide victory in the #88 GoDaddy.com Chevrolet at the first ever NASCAR race at Iowa Speedway and then at Michigan.

[70][71] On April 12, 2006, Marketwatch reported that GoDaddy.com, Inc., had hired Lehman Brothers to manage an initial stock offering that could raise more than $100 million and value the company at several times that amount.

[77] On June 24, 2011, the Wall Street Journal reported that private-equity firms KKR and Silver Lake Partners, along with a third investor, were nearing a deal to buy the company for between $2–2.5 billion.

[78] On July 1, 2011, GoDaddy confirmed that KKR, Silver Lake Partners, and Technology Crossover Ventures had closed the deal.

[80] In March 2012, a class action lawsuit was filed against GoDaddy regarding private registration charges for services it advertises as free.

[82] The filing gave an inside look into GoDaddy's finances and showed that the company has not made a profit since 2009 and since 2012 has experienced a total loss of $531 million.

[83] CEO Blake Irving, joined GoDaddy on January 6, 2013 and served as chief executive officer before retiring on December 31, 2017.

[90] The shutdown resulted from a complaint from MySpace to GoDaddy regarding 56,000 user names and passwords posted a week earlier to the full-disclosure mailing list and archived on the Seclists.org site as well as many other websites.

Seclists.org administrator Gordon Lyon, who goes by the handle "Fyodor," provided logs to CNET showing GoDaddy de-activated the domain 52 seconds after leaving him a voicemail, and he had to go to great lengths to get the site reactivated.

[88][93] On July 12, 2011, an article in The Register reported that, shortly after Bob Parsons' sale of GoDaddy, the company purchased gripe site No Daddy.

Called "Journey Home", the commercial featured a Retriever puppy named Buddy who was bounced out of the back of a truck.

[100] GoDaddy's CEO, Blake Irving, wrote a blog entry later that day promising that the commercial would not air during the Super Bowl.

He wrote on his blog "At the end of the day, our purpose at GoDaddy is to help small businesses around the world build a successful online presence.

[102] GoDaddy still maintains the strict policy of 60 days lock in inter-registrar domain transfers, if there is a change in registrant information.

[104] On December 22, 2011, a thread[105] was started on the social news website Reddit, discussing the identity of supporters of the United States Stop Online Piracy Act (SOPA), which included GoDaddy.

"[109][110] Later that day, CEO Warren Adelman could not commit to changing GoDaddy's position on the record in Congress when asked, but said "I'll take that back to our legislative guys, but I agree that's an important step.

[114][115] In December 2020, during the COVID-19 pandemic and the associated economic crisis, the company tricked employees into thinking they had earned a bonus of $650, instead, they were told they had failed a phishing test and were required to do social engineering training.

[118] GoDaddy told Axios that the action was due to the site's failure to moderate content "that both promoted and encouraged violence.

"[119] The National Shooting Sports Foundation, in a message from its president, condemned what it called the "de-platforming of gun sites" as a "dark harbinger" for discussion of controversial issues and an "indiscriminate silencing of opinion and debate.

In a statement to Ars Technica, Texas Right to Life Director of Media and Communication Kimberlyn Schwartz noted that, "We will not be silenced.

[124] Under the sub-heading Operational Risks, it revealed that the company suffered multiple data breaches in the last three years, which impacted more than one million GoDaddy customers.