The Gochnatioideae are a subfamily of the aster family, Asteraceae.

It contains the single tribe Gochnatieae[2] of six genera,[3][4] with a total of about 80[4] to 90[3] species.

They are native to the Americas from the southern United States to Argentina, including the Caribbean, and Cuba in particular.

They are usually white to orange, but some species have pink or purple florets.

The disc florets are tubular with deep lobes at the tips.