It was released in 2013 as a single through Heartworm Press — a publishing company and a record label founded by Wesley Eisold of Cold Cave.

New wave-y guitars act as the sinew holding Eisold’s thin, aching murmurs to a racing beat that nearly runs away from him.

"[6] Fact magazine described the song as "an exercise in Factory Records fetishism," while also stating: "It’s not that Eisold doesn’t carry the New Order/Joy Division banner well, but the track does border on derivative, at least for us.

"[7] John Hall of The Independent compared the song's "post-punk guitars and the beat" to the works of New Order or Depeche Mode, mentioning that it is "considerably darker than The Boy Least Likely To.

wrote: "The track's another melodic synth anthem with mechanical beats and a hint of guitar, though it's one of the more pop-oriented Cold Cave works in recent memory.