Godfreys

Godfreys is an Australian retailer in the domestic and commercial floorcare and cleaning industry, headquartered in Melbourne.

[4][5] The company was relisted on the Australian Securities Exchange (ASX) in 2014, but it was subsequently delisted from the ASX in July 2018 after Cohen's original business partner John Johnston, whose family remained involved with the business by owning 28% of the shares in the company, proposed a private takeover.

[10] Godfreys Group announced on 20 March 2024 that it will commence "a progressive wind-down of operations" in Australia and New Zealand after administrators were unable to find a new buyer.

In addition to the Hoover brand, Godfreys also owns the exclusive distribution rights to Wertheim, Vorwerk floorcare range, Pullman, and Sauber cleaning products.

Godfreys obtained greater brand awareness in Australia and New Zealand during the 1990s through many years of similar television advertisements featuring then-chief executive John Hardy, one which famously saw Hardy demonstrate the suction power of a vacuum by picking up a bowling ball.