(Gou in Sanskrit)[7] Goga had a kingdom called Bagad Dedga that spanned over to Hansi near Hisar in Haryana.

[8] It is believed that Goga lived during the 12th Century AD[9] In the past, the river Sutlej flowed through the district of Bathinda in present-day Punjab in India.

Goga (Hindi: गोगा) (Rajasthani: (Gugo) गुग्गो) was born in c. 900 AD to queen Bachchal (the daughter of a ruler, Kanwarpala who in 1173 AD ruled over Sirsa in present-day Haryana) and king Zewar belonging to Chauhan family in the village name Dadrewa in Churu district of Rajasthan.

[11] The earliest parts of Goga's life were spent in the village of Dadrewa, situated on Hissar—Bikaner highway in Sadulpur tehsil of Churu district in Rajasthan.

In the middle of the night, she wore her sister's clothes and deceived Gorakhnath into giving her the blessing fruit.

Although a Hindu, he has many Muslim devotees and is chiefly considered to be a saint (pir) who had the power to cure the effects of poison (jahar).

His shrine, referred as madi (shortened colloquial term for Samādhi), consists of a one-room building with a minaret on each corner and a Hindu grave inside, marked by a Nishan (a symbol or sign), which is made up of a long bamboo with peacock plumes, a coconut, some colored threads and some handpankhas with a blue flag on the top.

It is believed that the spirit of Gugga temporarily takes abode in the devotee dancer who lashes himself with a bunch of iron chains.

Thousands of devotees gather to pay homage at this memorial annually in the month of Bhadrapada during the Goga fair, which lasts for three days.

The songs and bhajans on the life history of Gogaji are recited accompanied by music played with traditional instruments like Damru, Chimta, etc.

In Thaneek Pura, Himachal Pradesh, a very large scale festival and fair is organized on Gugga Navami.

These followers while singing the tales of Gugga Ji carry a Chhat (a wooden umbrella) and people offer them grains and other stuff.

Apart from various pujas and rituals, the wrestling competition (Mall or Dangal) is organized for three days where participants from all over the region compete.

The annual three-day fair is also a part of these festivities where people come and enjoy great food, and shop for decorative items, handicrafts, clothes, cosmetics, household goods, and toys for children.

The shrines do not conform to any religion and can range from antholes to structures that resemble a Sikh Gurdwara or a Mosque.

When worshipping Gugga, people bring vermicelli(sewai) as offerings and also leave them in places where snakes reside.