The mission of the GoggleWorks is “to transform lives through unique interactions with art.” [2] Located in the former Willson Goggle Factory building, GoggleWorks Center for the Arts features eight teaching studios in ceramics, hot and warm glass, metalsmithing, photography, printmaking, woodworking and virtual reality; 35 juried artist studios; and headquarters of over 40 cultural organizations.

[5] The complex also includes a 131-seat theatre, which presents art house films daily, a café, and store, which retails the work of over 200 individual artists from around the country.

[9] Landis aggressively sought new funding [10] and the Board undertook a strategic plan to reinvent program operations, launch new studios, and focus on long-term sustainability, which eventually led to the first annual financial surplus for GoggleWorks.

[12] GoggleWorks leaders have led an effort to expand its campus and vision, including an outdoor Art Park that debuted its first exhibit phase in October 2024[13] and “GoggleWorks 2”, a partnership with Our City Reading that will redevelop the last factory building on its campus into expanded art classrooms and studios, artist housing, and a culinary teaching kitchen led by Helping Harvest, the regional food bank.

[14] GoggleWorks, which is open from 9am to 9pm daily,[15] offers rotating exhibitions and courses each semester in its studios along with other programs such as private workshops, Handcrafted Home, You Create We Make, Student Ambassador Fellowship, studio rentals, After School Arts Program (ASAP), scholarships, and continuing education for universities.

[3] Located at the corner of Washington and 2nd streets in Reading, Pennsylvania, the company became known for its innovative strides in addressing the occupational hazards faced by factory workers and is credited with launching the safety protection industry.