Smokey Robinson sings lead on "Going to a Go-Go", which he co-wrote with fellow Miracles Pete Moore, Bobby Rogers, and Marv Tarplin.
While at first a regional phenomenon, the success of this Miracles song ignited a nationwide fad for go-go music in America.
[5] Cash Box described it as a "hard-driving, bluesy handclapper with an infectious repeating rhythmic riff" and felt the song was "ultra-commercial.
One of the tracks from the Going to a Go-Go LP, "Choosey Beggar", was issued as the single's b-side, and was also a hit, peaking at number 35 on the Billboard R&B chart.
The opening drum intro was sped up and copied by Showaddywaddy on the group's self penned debut single "Hey Rock 'N' Roll" in 1974.