Nick Levine of Digital Spy referred to "Gold Digger" as "the pop equivalent of flicking through OK!

"[1] Grant of the BBC Chart Blog called it a "very decent debut" and wrote that "[t]he 'wonky' pop sound gets you bopping from the off and the quirkyness of their style matches the eccentricity of the song."

[4] The unreleased original music video for "Gold Digger", directed by David Allain and produced by Sarah Tognazzi for Pulse Films, was shot in East London on 27 May 2009.

[5] The video stars Christopher Goh as city boy,[6] Gavin Molloy as rock star,[7] Ben Baker as young boy,[8] Stephen Kelly as victim,[9] Mehran Armando as Antony[10] and various other actors as newspaper seller and victims of a gorgeous, sexy and glamorous gold digger.

[5] The released video for the song, directed by James Abadi through Fingertip Films and cinematographed by Hazel Palmer, was shot in the River Island shop on London's Oxford Street.