Goldfish is a brand of fish-shaped cracker with a small imprint of an eye and a smile manufactured by Pepperidge Farm, which is a division of the Campbell Soup Company.

[1][7] Pepperidge Farm has expanded the Goldfish brand significantly in recent years, introducing numerous limited-time flavors and varieties beyond the traditional cheddar and pretzel options.

These included Mega Bites (more giant Goldfish crackers) in 2022 and limited-edition flavors such as Dunkin' Pumpkin Spice Grahams and Frank's RedHot.

[citation needed] According to Campbell Soup Company, these innovations have contributed to Goldfish's position as the fastest-growing cracker brand in the United States in 2024, with sales increasing by 33% since 2021.

[11] In October 2024, the company announced that online sales of the product would be branded as "Chilean Sea Bass" for one week to appeal for adults.

[24][25] On July 23, 2018, Pepperidge Farm was notified by one of its ingredient suppliers that whey powder (in a seasoning applied to four varieties of Goldfish crackers) may have the presence of salmonella.