The group produces humorous, and often explicit songs that satirise hip hop, today's consumer society, the "chav" culture and life in Newport and Wales in general.
The band came to the attention of label executive Korda Marshall, who heard the group's music played by members of The Darkness whilst on tour.
The group form part of an era known as Cool Cymru for the popularity of Welsh music and arts internationally in that period.
[4] With the tagline "The gun is the tool, the mind is the weapon", the track became a popular radio hit, satirising the American hip hop scene.
[4] In 2005, GLC were invited by the Football Association of Wales (FAW) to perform before the World Cup qualifying match against England at Cardiff's Millennium Stadium.
The ensuing furore, with the Welsh football authorities having to apologise to the Beckhams,[5] as well as expressing outrage at the band's perceived lack of respect, prompted many people to question why the organisers, knowing their reputation, had hired them to play in the first place.
[6] On 17 October 2011, GLC released the album Blue Waffle, featuring new songs including "Biscuit", "I Seen Your Mother", "K Hole" and "If I Told You".