Produced by his brother Bharath Seeni under Roughnote Production, the film stars Kishore, Sree Raam, Pakoda Pandi, and Murugesh of Pasanga fame.

Set against the backdrop of Koyambedu market, the film revolves around the lives of four young boys: Pulli, Saetu, Sithappa and Kuttimani.

They befriend a girl named Vanmathi alias ATM, who assists them in finding a new friend, who turns out to be Aachi's daughter Yamini.

Things take a turn, when Mayil (R. K. Vijay Murugan), Naidu's cousin, starts using the mess for his own recreational purpose during the night.

At one stage when Mayil tried to assault Yamini and Vanmathi, the boys start to retaliate and somehow get the upper hand.

The boys reunite after some struggles with the help of Vanmathi and decide to exact revenge on Naidu for making them lose their identities.

The boys decide to avenge their feelings by making Naidu lose the fear that people have on him and opposing him in the market elections.

Naidu fears losing the election, and he decides to kill the boys and sends all his men to search for them.

The movie emphasises that one's identity is important and worth fighting for and that forgiving and giving a chance to repent can permanently change lives.

Vijay Milton, who has been the cinematographer for films like Priyamudan, Autograph, Kaadhal and Vazhakku Enn 18/9, turned director with Azhagai Irukkirai Bayamai Irukkirathu.

Even when they get old, they indulge in activities like selling ganja and putting up petty tea shops inside the market.

"[4] Filming took place in Chennai's Koyambedu market, Alappuzha in Kerala and Murudeshwara temple in Karnataka.

Baradwaj Rangan wrote "The signature achievement of Goli Soda is its ruthless unmasking of how hollow most of our masala movies are, and how, with a little imagination, just a little, you can make a film which does not insult the audience" and went on to state, "I will be very surprised if there's a more entertaining, more inventive, more well-acted masala movie this year".

But what sets it apart and even makes it one-of-a-kind is that its protagonists aren't grown-up 20-somethings but adolescents, early teens to be specific.

There have been Hollywood films that have transposed the sensibilities of a regular genre movie to ones that have kids as the principal characters...but this is probably a first in Tamil cinema".

The backbone of the film is Pandiraj's script and Vijay Milton's directorial touches and the belief that everybody irrespective of his surroundings and upbringing has an identity".

[12] The film opened poor response 30% - 45% occupancy on first day collected ₹60 lakhs at the box office.