The round-shaped flower inflorescences are a visually dominant feature and cultivars have been propagated to exhibit shades of magenta, purple, red, orange, white, pink, and lilac.

[1] Gomphrena globosa is native to Central America including regions Panama, and Guatemala, but is now grown globally.

In Nepal, the flower is known commonly as makhamali ful and is used to make a garland during Bhai Tika, last day of Tihar festival.

[3][6][7][8] The flowers of G. globosa are rich in betacyanins which have a wide range of applications as additives and supplements in the food industry, cosmetics, and livestock feed.

Stable between pH 3 and 7, the betacyanins in globe amaranth are well suited to be used as natural food dye and have a red-violet color.

Experimentally, the ethylene inhibitor silver thiosulphate increased volatile emission of molecules derived from the terpenoid pathway.