It has been promoted by local Hobart businessman Charles Touber, and more recently in conjunction with Karen Henderson.

The promoters have stated that Launceston is the best site for the festival as it is geographically the most centrally accessible city in Tasmania, located less than two hours' drive from Hobart, the north-west, and the east coast.

The line-up included Grinspoon, Paul Kelly, Killing Heidi, Silverchair, Powderfinger and Alex Lloyd.

Touber greatly underestimated the popularity of the event, with huge queues for food, water and toilets most of the day.

Despite bad weather and the late cancellation of a headlining act (Silverchair), the second festival drew crowds of over 13,000 people.