It is known for releasing albums by punk, garage rock, and more recently post-punk and synth-oriented bands, such as the King Khan & BBQ Show, Nots, Low Life, and the late Jay Reatard.

Since its inception, a growing number of bands have released albums through Goner, including LPs by the Bad Times, the Oblivians, King Louie Bankston, The King Khan & BBQ Show, Digital Leather, Box Elders, Harlan T. Bobo, The Reigning Sound, Nots, and The Leather Uppers.

"[2] In 2004, Friedl founded Goner Fest, which has become a yearly event in Memphis for showcasing Goner-related bands.

The first Goner Fest was held in January 2005 and consisted of three nights of live music performed mostly at the local Buccaneer Tavern.

The third Goner fest took place in 2006 at the Hi-Tone, a venue famous for housing Elvis Presley's kung fu dojo in the 1970s.