The "good" option is typically a basic, no frills product which has few features, but which is accessible to more buyers because of its low price.
The "best" option is typically a premium product which has the most features and a high price, and which is sometimes considered a luxury good.
[2] In addition, a lower-priced good can generate additional ancillary revenue for the seller through further revenue streams; for example, in 2018, an iPhone SE cost about one-third as much as Apple's flagship iPhone X did, but Apple could continue to sell content, services, and accessories to a buyer of the less expensive phone.
[4] In the 2000s, Sears and Kmart, which were owned by the same parent company, included celebrity brands like Martha Stewart Living and Ty Pennington Style in their good–better–best tiers.
[4] Customers may be annoyed by price partitioning, especially when the "good" offering appears to be inexpensive, but then includes many fees and limitations, as happens with the basic airfares of low-cost carriers.