Prior to the launch of the channel, UK Style was the home to food programmes in the UKTV network.

[1] The channel officially launched on 5 November, broadcasting from 7:00 am to 7:00 pm everyday, timesharing with UK Drama.

[3] On 12 November, a one-hour timeshift service - UK Food +1, launched, airing between 6:00 am and 7:00 pm every day.

The name was based on that of the BBC Good Food cookery magazine, published by Immediate Media Company.

On 13 July 2009, Virgin Media revealed that they were "currently in active talks" with UKTV about launching a high-definition version of Good Food on their cable television platform.

[10] On 1 April 2019, it was announced that UKTV co-owner Discovery Inc. would acquire the BBC's stake in Good Food.

The channel's logo at the time featured the name, stylised as UK Food, and a two lined spiral extending outwards from the right of the name.

The primary difference was the addition of the two lined UKTV logo, aligned to the left of the screen.

[15][16] Following the rebrand to Good Food, the idents changed to sequences involving the coming together of ingredients to events such as a picnic barbecue, a dinner party and a family Sunday roast.