The song, which was released on October 4, 2011, serves as the lead single for his debut extended play (EP) J.U.I.C.E..

The track was produced by Kane Beatz.

A music video for the song was released on Dash's Vevo and YouTube accounts on September 29, 2011.

[1][2] MusicLine labelmate, American singer J.

Holiday made a cameo appearance.