The weekday and Saturday programs airs from 7:00 a.m. to 9:00 a.m. in all United States timezones (live in the Eastern Time Zone and on broadcast delay elsewhere across the country).

The network found that one of its affiliates, WEWS in Cleveland, Ohio, had been pre-empting AM America in favor of airing a locally produced show called The Morning Exchange.

Unlike AM America and Today, The Morning Exchange featured an easygoing and less dramatic approach by offering news and weather updates only at the top and bottom of every hour and using the rest of the time to discuss general interest/entertainment topics.

The Morning Exchange also established a group of regular guests who were experts in certain fields, including health, entertainment, consumer affairs, and travel.

In August 1986, he was replaced by Spencer Christian, who worked at WABC-TV in New York City and served as fill-in meteorologist for both Coleman and Murray whenever they were away on vacation or assignment.

[citation needed] The program's Nielsen ratings climbed slowly, but steadily throughout the 1970s and into the 1980s while Today experienced a slight slump in viewership, especially with Walters' decision to leave NBC for a job at ABC News.

Within a year, Today managed to beat back the Good Morning America ratings threat with Brokaw and new co-host Jane Pauley, featuring art and entertainment contributor Gene Shalit.

After Hartman's departure, Lunden was paired with ABC News correspondent Charles Gibson on February 23, 1987, which ultimately resulted in ratings for the program skyrocketing.

The team of Lunden and Gibson became the most popular news partnership on television in the late 1980s and early 1990s, and for the first time Good Morning America regularly won the ratings against Today.

At one point prior to Spencer Christian's arrival in 1986, forecasts on the program were provided by WXYZ-TV chief meteorologist Jerry Hodak via a split screen between the WXYZ studios in Detroit and the Good Morning America set in New York City.

On September 5, 1997, Lunden decided to step down as host of Good Morning America after 17 years and was replaced by ABC News correspondent Lisa McRee.

On January 18, 1999, the Gibson-Sawyer team paired by Ross debuted on-air, which during the first full season resulted in a dramatic increase in viewership while all other network news franchises saw losses.

Good Morning America began originating entire shows from unique locations, which, according to Nielsen Media Research, resulted in more people watching the program and for longer periods of time.

GMA became the first to originate a live show from an aircraft carrier during wartime (the USS Enterprise), from the White House (after the Columbine High School massacre), from The Pentagon (for the reopening of the wing damaged during the September 11 attacks in 2001), from The Vatican (for the 25th anniversary of Pope John Paul II's election as Pope), and from the Tower of London (on the 50th anniversary of Elizabeth IIʼs accession to the throne).

Although Today remained the top-rated morning news show, the Sawyer, Gibson and Ross team inched close, creating a viable rival.

On May 23, 2005, ABC News announced that Robin Roberts would be promoted from newsreader to co-anchor of Good Morning America, joining Gibson and Sawyer.

The last ten minutes of that day's edition were dedicated to Perkins, during which he gave thanks to one of the show's producers and a heartfelt goodbye to anchors Gibson, Roberts and Sawyer.

Perkins left the program to return to his family in Washington, D.C., and join Fox owned-and-operated station WTTG, where he previously served as a weather anchor.

"[15] There had been speculation that Sawyer would leave Good Morning America when her contract expired in 2007 to assume the anchor position at ABC World News that was given to Gibson.

The following week, on September 13, 2006, the program introduced a new logo—this time with gold Avant Garde font on a blue background, which bears a resemblance to the original Good Morning America logo that was used up to early 1987.

The July 9 edition of GMA was dedicated to Siegel, with former hosts Hartman, Hill, Lunden, Newman, Christian, Perkins and Gibson all appearing to share their memories.

[16] Following the death of Michael Jackson, Charles Gibson returned to the Good Morning America anchor desk with Roberts on June 26, 2009, while Sawyer was away.

[3][4] On March 17, 2011, ABC News President Ben Sherwood announced that former GMA national correspondent Lara Spencer would be rejoining the program in May in a newly created lifestyle anchor position.

[25] During the week of April 1, 2012, ABC News special correspondent Katie Couric, who had recently joined the network as part of a deal to host a syndicated talk show distributed by corporate sister Disney–ABC Domestic Television, filled for Robin Roberts on Good Morning America.

Others, including some celebrities, also served as special guest anchors during this time such as Kelly Ripa, Jessica Simpson, Barbara Walters and Elisabeth Hasselbeck.

He was succeeded the following day by Ginger Zee, who had been serving as meteorologist for the weekend editions of GMA and was also appointed to Champion's former position as weather editor for ABC News.

In early April 2014, several media reports speculated that Michael Strahan would be joining GMA as a contributing anchor, while maintaining his co-host duties on Live!

[36] In September 2014, former NFL player Tim Tebow was announced to be joining the program as a part-time correspondent to help launch the new segment, "Motivate Me Mondays".

[43] The show is expected to relocate with many of ABC News and WABC-TV's on-air studio operations to a new Disney facility at 4 Hudson Square some time in 2025.

Good Afternoon America was taped immediately after the morning program and focused on lighter fare, with the exception of the July 20 edition, which provided live coverage of the 2012 Aurora, Colorado shooting.