The series ran on NBC from September 26, 2002, to December 18, 2003, and centered around the personal and professional life of Jake (Mark Feuerstein), the executive producer of an incredibly low-rated morning show in Miami, Florida.

Wunderkind producer Jake Silver decides to accept the job leading the lowest-rated morning show in Miami.

Both Lucia and Sister Brenda were written out early in the series as the producers were still searching for the "center" of their program.

Victoria Hill, a new station boss, took over the show to get higher ratings, and Gavin struggled to warm up to her.

The series ended with Gavin and Penny deciding to start a relationship (as Penny is pregnant with his baby), Frank marrying Gavin's mother as a publicity stunt, and Jake and Dylan agreeing to go their separate ways (Jake leaves the station and goes to produce at NBC in Manhattan, while Dylan returns to her home town of Omaha, Nebraska).

Frank becomes Gavin's father at an on-air wedding ceremony officiated by Reverend Earl (Shashawnee Hall).