Good Spouses Day (いい夫婦の日, ii fūfu no hi) is a celebration held in Japan every year on November 22nd.
[Note 1] The day reached widespread recognition in the 2000s, and more celebrities now submit their marriage registrations on November 22nd.
In 2007, the organization leading the celebrations began conducting yearly surveys regarding married relationships.
[4] In contrast, a 2023 survey by En-Musubi University, a dating-information website operated by web and marketing services corporation Next Level, found approximately 50% of respondents planned to do something for Good Spouses Day.
[5] With the occurrence of the Tōhoku earthquake that year, the 2011 Good Spouses Day saw many emotional reports in the media of couples impacted by the disaster, resulting in the selection of the theme “Bonds” for the celebrations.