[8][9] Goodnature's traps are endorsed by the Ministry of Primary Industries (MPI) for their efficiency in killing pests,[1] and by DOC's Science and Technical team which recommends their use for conservation projects to protect New Zealand native plant and bird species.

The traps work by striking the skull of the animal with a steel-cored, glass-reinforced, polymer piston (described as a captive bolt), killing it almost instantly.

[1] The traps have achieved the Class A standard for humaneness as set out in the MPI's National Animal Welfare Advisory Committee's guidelines.

[15] DOC has used Goodnature traps on Native Island, Southland,[17] at Harts Hill in Fiordland National Park,[18] at Boundary Stream, Hawkes Bay, Te Urewera Mainland Island,[17] and at Abel Tasman National Park[19] In June 2017, 1200 stoat traps were installed on 11,400 hectares of the Haast Kiwi Sanctuary to protect tokoeka kiwi, as part of the department's Battle For Our Birds programme.

[22] The traps were a key tool behind a rodent control program at Maria Langa Cay, Puerto Rico in 2014 chosen to avoid the use of rodenticide on the island, which is a nesting site for the endangered hawksbill sea turtle and home to the brown pelican.

[27][28][29][30] The company's traps are now used in more than 25 countries including: the United States, Canada, England, Denmark, Sweden, Norway, Finland, Scotland, Ireland, France, Spain, Italy, Portugal and Australia.