Goods of Desire (Chinese: 住好啲; Cantonese Yale: jyu hou di) commonly known as G.O.D., is a lifestyle design and retail brand based in Hong Kong.

The company also sells products wholesale or brand-license to boutiques or department stores in cities such as London, Amsterdam, New York, Los Angeles, Sydney, Shanghai, Taiwan and Singapore.

An architect by training, founder Douglas Young wanted to do a lifestyle and home accessories store, with the aim of designing and manufacturing the products instead of shipping Chinese goods made in the West.

The Hollywood Road store still exists today and is home to the famous Instagram mural done in collaboration with street artist, Alex Croft in 2012.

In 2008, the company introduced a 'Hong Kong Street Culture Gallery' at the Jockey Club Creative Arts Centre in Shek Kip Mei, Kowloon, also the location of their design studio and office.

In July 2012, they expanded overseas and opened a 6,000 square foot flagship store (closed 2015) in Singapore's historical riverside Clarke Quay.

The phrase is a homophonic translation of the Cantonese profanity díu néih lóuh móuh (屌你老母) "fuck your mother", but in English it is a call to action; and it is emblazoned on T-shirts and other products.

It is a concept that fuses the retro Bing Sutt, a Hong Kong teahouse, style with the contemporary look of a coffeehouse.

[12] The coffee company states that, "This very unique Starbucks store has been built as a collaborative project with the quintessential Hong Kong brand G.O.D.

[14][15] Starting in October 2012, Hong Kong airline Cathay Pacific introduced a new range of amenity kits for Premium economy passagers, designed by G.O.D.

collaborated with powerhouse Hong Kong bakery, Maxim's, to design mooncakes for the Chinese Mid-autumn festival.

The exhibition used multi-media installations housed in large red lampshades, the iconic representation of Hong Kong's wet markets.

The first year featured the Copper Towers In 2007, Young and seventeen employees were taken in by police for selling T-shirts bearing the logo '14K', the name of one of the city's triad crime syndicates.

Triad members still often carry such insignia – usually worn on the backs of shirts – that they show to shopkeepers in exchange for protection money.

"[21] Authorities "confiscated 88 shirts and more than 500 postcards printed with a '14K' logo – with the numbers written in Chinese characters – from the store's five offices and warehouse located in Central, Causeway Bay, Tsim Sha Tsui and Yuen Long.