The game was created in 2013 by American indie developer Justin Hook, a writer for Bob's Burgers on Fox.

[1] Google Feud was demonstrated on @midnight with Chris Hardwick,[2] referenced in the monologue of The Tonight Show Starring Jimmy Fallon.

[3][non-primary source needed]Time declared it "the online game we didn't know we were waiting for".

[5] Google Feud became the subject of some controversy for promoting the online game Push Trump Off A Cliff Again!, also created by Hook, after celebrities including John Leguizamo and Rosie O'Donnell promoted the game on their Twitter profiles.

[6] Google Feud won the "People's Voice" Webby Award for Games in 2016.