Goool.de

From 2000 to 2008, Borussia Dortmund established its own brand of sportswear to compete against industry giants like Adidas, Puma and Nike.

[1] During the refurbishment of the financially ailing Borussia Dortmund, the "Goool.de" brand was sold for 20 million euros to the Cologne Gerling Insurance Group on 20 September 2000.

The German national ice hockey team wore off-field clothing from goool.de between October 2003 and May 2005 and EHC Dortmund were also equipped by the company in 2006/2007.

The company was never able to meet the original expectations of gaining permanent and notable market share in the German sportswear industry.

[5] The business operations of Goool.de Sportswear GmbH, namely the production and sale of sports and leisure clothing, ceased on 30 June 2008.