[4] In the summer of 2011, Gosha launched the project Transfiguration in a gallery space attached to a photography workshop and skate-park on the island of New Holland in Saint Petersburg, Russia – area that had been closed to the public for the previous 300 years.
[6] It was followed by the film two years later that epitomised his brand identity: strong young men with vulnerable expressions wearing a uniform derived from 80s punk music and 90s skate culture.
Making reference to Russia's orthodox past through glimpses of religious paintings, and a soundtrack ranging from Igor Stravinsky's Firebird suite to t.A.T.u., the film illuminates a country undergoing political, economic and cultural turmoil whilst proving that its maker belongs to a post-Soviet generation bent on creative change.
For the next book Youth Hotel Rubchinskiy re-visits the Soviet themes he pursued in his recent 1984 collection, where he drew parallels between George Orwell's fictional totalitarian surveillance society and that of his homeland today.
Florence's Manifattura Tabacchi provided the backdrop for them all; an abandoned factory built in the 1930s by the State's Fascist regime, which bears a striking resemblance to Soviet architecture.
A documentary Apart, presented by a Moscow-based publishing and online platform INRUSSIA, stars three young men who travelled from across Russia to take a part in the show in the country's westernmost exclave.
Giving more context to the collection and its inspiration, Saint Petersburg zine serves as a contextual guide through Russia's underground rave culture, featuring photos captured in such iconic night clubs as Tunnel and Planetarium, as well as exclusive interviews with the movement's key figures.
[18] In February 2017, the Rubchinskiy-backed brand and skate team PACCBET traveled to Southern California to meet with American skaters Dolan Stearn, Julian Klincewicz, and their crew.
In 2020, Rubchinskiy's brand PACCBET collaborated with the Pushkin State Museum of Fine Arts and created a series of items inspired by masterpieces of Japanese Edo paintings and prints.
[30] The trend wasn't limited to major chain stores such as Urban Outfitters and Topman that started selling garment with Cyrillic slogans, but also led to a renaissance in clothing design in Russia and Ukraine.
[31] The list of brands that contributed to the Post-Soviet streetwear trend included Sputnik 1985, Volchok, Mech, LECHARLATAN, R-SSA, Podmost, Syndicate, Otocyon, Artem Shumov, Anastasia Dokuchaeva, Yasya Minochkina, Turbo Yulia, Alexandr Rogov and many others.