In May 2012, it was announced that a collection of entertainment industry and media companies were joining together with twenty-four nonprofit organizations for a campaign to create awareness of veterans' issues such as employment, health, housing, and education.

[6] A year later, the organization partnered with Macy's for a new "American Icons" campaign where the retailer offered a "Got Your 6" logo pin and a special savings pass for $6 at their stores nationwide.

[11] Beginning in 2017, the organization began to release a list of films, television programs, and theatrical productions that they say portray veterans in a more accurate light.

[2] Since reconceiving the brand as a Bob Woodruff Foundation initiative in 2020,[3] Got Your 6 has launched public awareness and education campaigns encouraging people to show veterans they’ve “got their six”: a 9/11 tribute[16] featuring Staff Sergeant Michael Kacer, Lance Corporal Sarah Rudder, Matthew Broderick, Caroline Hirsch, Craig Newmark, Howard Lutnick, Lena Dunham, Jenna Bush Hager, Iliza Shlesinger, Fran Drescher, Lady A, Debra Messing, Colin Quinn, Bob Woodruff, and Lee Woodruff;[17] radio and social media spots voiced by Bob Woodruff and Rita Moreno;[18] messages on the Times Square jumbotron; and publications including LA Times Magazine.

[19] In 2021, Got Your 6 debuted “Leaders Eat Last,” an original panel series focused on food insecurity, supported by Craig Newmark Philanthropies.

As of December 2021, corporate partners included Craig Newmark Philanthropies, Dave & Busters, Pendleton Whiskey,[21] Pep Boys, Veterans on Wall Street, the National Football League, Alliance Data, H.C.S.

Foundation, Citi, HSBC, the State of Qatar’s Qatar Harvey Fund, TriWest, UBS, Wells Fargo, Ann G. And James B. Ritchey Foundation, Toyota, Vehicles for Veterans, Philip Morris International, the Steven & Alexandra Cohen Foundation, Barclays, Cantor Fitzgerald, PayPal, RBC Capital Markets, Balyasny Asset Management, Bank of America, The Barbara Bradley Baekgaard Family Foundation, Valley Guard Supply, Bank of the West, BNP Paribas, BioCatch, BlackRock, Bloomberg Philanthropies, Bridgewater, Citadel, Academy Securities, AmeriVet Securities, Ares, CME Group, Cushman & Wakefield, Drexel Hamilton, DTCC, Macquarie, MetLife, Quinn Emanuel, Santander, Senator, Skadden, and Tudor Investment Corporation.